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Problem Statement

 

Eclearnix Edtech Private Limited has successfully reached over 5,00,000 learners through strong marketing initiatives, academic collaborations, and large-scale educational programs. Despite this wide reach, active usage, long-term retention, repeat enrolments, and revenue per user remain moderate. While the platform has a solid foundation and established credibility, there is significant potential to enhance engagement and drive sustainable growth through targeted optimization rather than structural redesign.

This hackathon challenge invites participants to explore and critically analyze the Eclearnix.com website and mobile application from both business and user experience perspectives. Teams are expected to identify engagement gaps, usability friction points, retention bottlenecks, and revenue leakage areas, and propose simple, high-impact, and implementable enhancements within the existing system architecture. The focus is on strengthening what already exists to create measurable improvements in user activity, customer satisfaction, and monetisation performance.


Goal: To increase active users, improve retention, and enhance revenue performance by implementing scalable, data-driven optimisations within the current ECLEARNIX ecosystem.


Website: https://www.eclearnix.com

Mobile app (Android): https://play.google.com/store/apps/details?id=com.eclearnix.lms&hl=en_IN

Mobile app (ios): https://apps.apple.com/in/app/eclearnix/id6743384349

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